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Learn what search engine optimization (SEO) really is all about starting from the beginning. What is SEO? How do search engines work? What is the ranking algorithm? Learn about Google algorithm changes and how to adjust your marketing strategy.
What does it take to have a clean website that passes W3C compliance? How do you make a website responsive, mobile friendly, and rank on Google with a mobile version of your website? What code changes and modifications do the major search engines look for when ranking websites?
Learn how to market your website on various channels such as directories, forums, social media sites, blogs, news sources, press release sites, and more. Understand that content is king and links are a result of good content that is properly marketed.
Understand the basics of link building and how the search engines qualify links. Familiarize yourself with good and bad backlinks and how to obtain those high quality backlinks for your website. We teach you how to build a clean backlink profile that will rank your website for your target keywords.
Understand what online Adwords advertising is and where it fits in. What are Cost per Click (CPC) and Cost per Impression (CPM) bid types. Use keyword, placements (websites), topic and audience targeting techniques to find the right places for your ads.
How to research, identify and use keyword match types with your bidding strategy. How to use dynamic keyword insertion (DKI) to efficiently create text ads on the fly that will capture a lot of searchers. Expanding keyword lists and continually optimizing bidding strategies and techniques.
How to structure your account, campaigns and ad groups for success. Understand how Quality Score works and why it's so important. Developing your first campaigns and targeting users by language, geography, device, and time of day. Understand the reporting features of AdWords and use key user interface components.
Diagnose problems and find out how to resolve them. How to measure every Adwords click your paying for and improve the performance of your SEM campaigns. How to use the most powerful features of Google Adwords Conversion Tracking.
Learn from experienced AdWords account managers, social media marketers, and SEO specialists the techniques used to help accelerate their clients business into success. SEO Optimizers training courses have taught thousands of business professionals how to improve their online marketing skills. Whether you're new to online marketing or a seasoned veteran, our courses are designed to cover a variety of topics at all levels. Learn how to increase the bottom line of any business with our proven techniques. Live sample tests & an open panel for questions will help you prep for Google certification exams.Courses & Schedules Sign Up Today!
"The SEO course gave me a better understanding of what it takes to rank a website in Google and how the search engine evolve."
"The amount of knowledge gained from the SEO training course is amazing. They taught me how to get my new site number 1 rankings on many organic search terms within 3 months! I was shocked how knowledgeable and bright they are when it comes to search engine optimization. I highly recommend this class to anyone with a website that needs top placements in the search engines."
"Since having the attended the SEO training course we do seem to be getting a lot more interest."
"I was overwhelmed when I first opened up Google AdWords and thought I would never master it, but after taking this course I waked away with the confidence and knowledge on how to make a profitable PPC campaign."
"After taking the AdWords course I have confidence that I can make some significant changes that will positively affect my bottom line. They know their stuff and the team was very helpful on site."
"This is a great class where everything is broken down in a way that makes sense. This is the first time I feel confident with AdWords."